Landing Pages and Squeeze Pages
A landing page in digital marketing is a separate web page made especially for a marketing or advertising campaign. It is the page that a visitor “lands” on after clicking on an email link, an advertisement, or a link from a website like Google, Bing, YouTube, Facebook, Instagram, or Twitter. In contrast to web pages, which frequently contain several objectives and promote research, landing pages are created with a single emphasis or objective, known as a CTA. Because of their laser-like concentration, landing pages are the greatest choice for raising conversion rates for your marketing initiatives and reducing cost per lead or transaction.
Landing Page Types:
There are essentially just two archetypical landing pages (defined by their aims), however, you will notice a lot of variety based on the particulars of the business:
- lead generation:
These pages employ a form as their call to action and are also referred to as “lead gen” or “lead capture” pages. The names and email addresses of visitors are virtually always collected using this form as lead information.
- Click through:
E-commerce and SaaS (software-as-a-service) marketers frequently employ click-through landing sites, which lead directly to purchases or subscriptions. Typically, they include a straightforward button that visitors click to enter the checkout process (like the app store) or finish a purchase.
A landing page called a “squeeze page” is made to collect opt-in email addresses from prospective subscribers. A squeeze page’s objective is to persuade, bribe, or otherwise “squeeze” a visitor into giving up one of their most prized and sought-after pieces of personal information: the email address. Squeeze pages are often relatively brief but virtually always contain the following:
- Heading that expresses the advantage you will offer clearly
- Supporting literature that provides the reader with sufficient details to enable them to decide
- One- or two-field embedded form (usually name and email address) that allows users to respond without leaving the page
Importance of Squeeze Pages:
A squeeze page is used to gather information, much like a lead-generation page. It is often used at the top of the sales funnel, unlike a lead-generation page, and its main objective is to collect email addresses to add potential leads to a general mailing list. They have brief, straightforward landing pages with strong headlines and little else.
Difference between a Landing page and a Squeeze page:
Multiple form fields can be present to collect as much lead information as feasible
Only have one or two form fields identity and email address
Frequently significantly shorter and direct
Possibly clickable (via a button)
Always include two form fields minimum (for lead generation)
Frequently include detailed pictures, information, and social evidence
Frequently contain the minimum to prevent visitors from thinking too much
LetsgetOptimization has extensive expertise in the field of digital marketing, thus we are experts when it comes to landing pages. With the help of our landing page design services, you can begin generating leads and sales for your company like never before. It may be quite expensive to hire a designer to create the page, and you would have to wait for it to be finished. If you decide to build your own squeeze page, there are tools like letsgetoptimization that may make the process relatively rapid. You may use the design-friendly builder to edit premade post-click landing page templates provided by letsgetoptimization.